As a small business owner, you have likely heard some things about social media, and how to increase your sales, drive business to your website, and attract new customers through social networking. A recent poll conducted by Employers Holdings found that, while 50% of small business owners recognize the importance of social media, only 16% actively use it as a resource.
Millions of people create content on the internet each day, and your customers are out there right now. If your business isn’t, you should consider changing that immediately. But how do you navigate the World Wide Web without getting lost in a sea of tweets, blogs and status updates? There’s not enough time in your day to run your business and be an internet marketing guru – but there are some simple things you can do to create a unique and solid presence on the internet, without changing careers.
Write a blog. Blogging is a great way to share your expertise about virtually any subject. Short for ‘Web Log’, a blog is simply an article that you publish yourself – so you don’t have to wait around to catch the attention of the Arizona Republic or the New York Times. There are various blog service providers, and setting up a site is fairly easy and inexpensive. A couple of more popular, free services are Blogger and WordPress.
Not sure what to write about? You’ve built a small business, so obviously you’re pretty knowledgeable about something! Pick the topic you know the most about and write. It doesn’t have to be a lot – just a couple of paragraphs that explain something to potential customers that might be useful to them. If you want some friendly feedback before you publish, have a friend read it first.